With over 32 years of experience in active adult/senior living sales, marketing, and operations, Heather has consistently achieved NOI goals, developed successful sales strategies, exceeded pre-leasing targets, and mentored high-performing teams.

Prior to Insite Realty Advisors, Ms. Silva was the Vice President of Sales and Marketing for the Waters Senior Living, a Minnesota based company. Heather was instrumental in developing internal and external sales and marketing systems, best practices, sales training programs, policies and procedures, outreach training programs, and quarterly/annual marketing plans. Ms. Silva was involved in budget planning and management as well as hiring, training, mentoring and leadership of corporate and community level team members. Heather supported and managed 11 senior living communities in development, operations, and sales and marketing. The new development projects exceeded preleasing goals and achieved 50-65% leased prior to opening.

Ms. Silva also served as Vice President of Sales and Marketing for EDI(Essential Decisions Inc.) and VOA National Services, based out of Minneapolis MN. Heather worked with VOA to develop an internal sales and marketing infrastructure to support their 20 plus senior living communities nationally. She was involved with hiring, training, and mentoring key sales and operational leadership roles to be outcome and occupancy focused to meet and exceed growth targets. Heather implemented quarterly sales training programs and developed strong sales cultures throughout the portfolio.

Ms. Silva earned her Bachelor of Arts Degree in Business Administration from Dordt University as well as a Master in Business Administration from Michigan State University. Heather currently lives in Florida, is married with two grown boys, and enjoys golfing, boating and spending time with family and friends.